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Why are there so many parts to set up a Facebook ad?

Facebook ads have 3 sections to setup: campaign, ad set, and ad.

Facebook ads have 3 parts: 1) Campaign, 2) Ad Set, and 3) Ad. The Campaign and Ad Set contain parameters and the ad contains the actual image and text.

At the Campaign level, Bikky recommends selecting "Traffic" as the campaign objective, which tells Facebook to optimize ad delivery to Facebook users who are most likely to click on the ad.

At the Ad Set level, you set the date range, budget, and audience. 

At the Ad level, you develop the creative and copy (image and text) for the ad.


To learn more about the structure of Facebook ads, here are two helpful articles from Facebook: Facebook Ads Lesson and Facebook Ad Structure Article.