Orders Report Guide

Questions about the Orders Report in your CDP dashboard? Here's a guide to walk you through it!

What are Orders?

You can think of orders as a single record from your point-of-sale system.


This dashboard analyzes orders. That means every graph is counting or averaging across the number of orders.


This dashboard is focused on exploring two metrics across a number of dimensions.

  1. Total Orders - What is the volume of orders that have been placed?
  2. Average Order Value (AOV) - On average, how much do these orders cost? Order value is computed using the sub-total, which excludes taxes, tips, delivery fees, etc. AOV does not consider the size of a dine-in party (which is not always available). This dashboard does, however, offer AOV figures broken down by party-size.