Overview
Bikky’s Demographics is an add-on to the Bikky CDP platform built specifically to help you better understand who is driving your sales. Demographics ties together your core Bikky analytics (ex. guest spending, behavior) and demographic attributes (ex. age, gender, income, etc.) to better understand how demographics impact your business.
Getting started
Demographics is a paid add-on module to the core Bikky platform. To get started, contact your Bikky CSM.
Once the Demographics add-on is purchased, you'll see the demographics data in your Bikky dashboard the next day.
How it works
Bikky uses your guests' phone numbers, email address, and name + address to identify and enrich your customers. Demographics enrichment is powered by Transunion - a leading credit bureau - giving you the best possible data quality.
Attributes
Bikky's demographics offering includes the following core attributes:
Gender
Age
Household Income
Occupation
Ethnicity
Marital Status
Has Children
Education
Use cases and best practices
To get the most out of Demographics, here are a few recommended use cases and tips:
Marketing & Acquisition
Run demographic-targeted ads - for example, identify menu items that resonate with higher income brackets.
Better lookalike modeling - feed top demographic segments into ad platforms to find new customers more like your best ones.
Test offers by segment - see which deals resonate with younger vs. older guests.
Menu & Product Strategy
Discover underperforming menu items in certain segments - subtle differences in naming and packaging can change the demographic makeup of purchasers substantially.
Location & Expansion Strategy
Evaluate new markets by demographic fit - identify your core demographic market for use in site selection. open in areas where your target demographics are concentrated.
FAQs
Q: What percentage of my guests can Bikky typically enrich?
We typically see 70%+ enrichment of eligible guests. To be eligible, a guest must have a phone number, email address, or combination of name + address in Bikky.
Q: How accurate are the demographic assignments?
A: Demographic insights are based on a blend of known data (ex. name, age), combined with statistical modeling and aggregate datasets. Demographics are best used to understand broad trends, rather than identify a single individual.
Q: Can I break down performance by demographic at the store level?
A: Yes - one of the strengths of Bikky Demographics is comparing demographic differences by store, region, or market.
Q: Can I sync demographic segments to ad platforms?
A: Yes - once you define a segment, you can export it for use (depending on your marketing stack) as a custom or lookalike audience.