Email Revenue Report Guide

Questions about the Email Revenue Report in your dashboard? Here's a guide to walk you through it!

Background

This dashboard can help you understand the performance of your marketing.

Metrics

  1. Email Metrics - All email metrics like Open Rate and Click Rate are expressed in terms of the unique number of recipients. So the "Open Rate" is the unique number of recipients that opened an email, divided by the unique number of email recipients.
  2. Orders - Orders are attributed to emails that were received by the recipient within configurable window of time, which we default to 7 days. If I receive the "Welcome" email today, and place an order tomorrow, that order will be attributed to the "Welcome" email. If I place an order a month from now, and have received no emails in the interim, the order will not be attributed to any email.

Filters

By default, we look at performance across all campaigns and all time, but you can filter this report in a number of ways:

  1. Email send Date - Only look at performance for emails sent during the time period defined by this filter.
  2. Email - Only look at the performance for specific emails. You can select many emails to see aggregated performance.
  3. Classic Automation - Only look at the performance for emails belonging to the Classic Mailchimp Automations defined by this filter. Automations are a series of programmatically triggered emails. You can select many automations to see aggregated performance across many automations, and thus many emails.
  4. Customer Journey - Only look at the performance for emails belonging to the Customer Journeys defined by this filter. Customer Journeys are a series of programmatically triggered emails - they are the new version of Classic Automations. You can select many options to see aggregated performance across many journeys, and thus many emails.
  5. First Order Location - Only look at the performance for recipients who placed their first order at the locations defined by this filter. Recipients that were manually imported into Mailchimp from non-Bikky sources may not have a first order location.

At the moment we do not have support for filtering on Mailchimp's Customer Journeys.

Depending on how you filter, you may find that a single recipient has received multiple emails that are eligible for analysis. Since all of our email metrics are expressed in terms of recipients, you will be seeing the aggregated performance across ALL emails that meet the filter criteria. Similarly, an order will be attributed if it can be tied to ANY emails within the filter set. Each order will only count once.

Parameters

Parameters are controls you can use to adjust the order attribution methodology.

Attribution Window (Days)

If an order is placed within N days of the email send, the order will be attributed to the email. Defaults to 7.

Definitions

Recipients

Guests who received at least one marketing email that meets the filter criteria.

Conversion Rate

The rate of recipients that placed an order that can be attributed to an email that meets the filter criteria.

Revenue

Total dollar amount of attributed orders, including item totals and other service fees. This number does not include discounts and taxes.

If your questions still haven't been answered, please email support@bikky.com or your CSM and they'll be happy to dig in further!