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Email Campaign Automation Examples Proven to Work

You need examples of restaurant marketing email campaigns. We have them. Keep scrolling to see real drip campaigns from the best we’ve seen. Powered by Bikky customers. Shared for better, faster, smarter marketing.

 

Logos (5)

Welcome Email

Avocaderia

Boqueria

Roey’s

Sarge’s Deli

Schnippers

Crave Fishbar

Lapsed

Avocaderia

Kobeyaki

Redcrest Fried Chicken

Schnippers

Reverted from First-Party to Third-Party Ordering

5 Napkin Burger

Kobeyaki

Sarge’s Delicatessen Downtown

Moved from Third-Party Marketplace to First-Party Ordering

5 Napkin Burger

Kobeyaki

Daypart Conversion

Boqueria

In-Store to Delivery Conversion Goal

Boqueria

 

Welcome

Avocaderia

Has a 6-flow email cadence sending out of Mailchimp as soon as any new guest feeds in from Bikky. Each email triggers 5 days after the previous one. 

Email 1

Subject Line: Welcome to the avo-lution, buddy 🥑

welcome touch 1 - avocaderia

 

Email 2

Subject Line: Let’s get to know each other a little bit more 😊  

welcome touch 2 - avocaderia

 

Email 3

Subject Line: Why our food will put you one plate above the rest… 🥗

welcome touch 3 - avocaderia

 

Email 4

Subject Line: Why not avo go at creating your own dream dish?😇  

welcome touch 4 - avocaderia

 

Email 5

Subject Line: We’ve got another treat for you🙊

welcome touch 5 - avocaderia

 

Email 6

Subject Line: Make your next meal EVEN BETTER 

welcome touch 6 - avocaderia

 

 

Boqueria

Has a 3-flow email cadence sending out of Mailchimp — one campaign specific to each Boqueria location — as soon as any new guest feeds in from Bikky. Each email triggers 5 days after the previous one. 

Email 1

Subject Line: 👋🏼  Welcome to Boqueria

welcome touch 1 - boqueria (1)

Email 2

Subject Line: you haven't planned dinner

welcome touch 2 - boqueria (1)

Email 3

Subject Line: A satisfying pan of Paella 🥘

welcome touch 3 - boqueria (1)

Roey's

Casa Nela, an NYC-based hospitality group, activated a 6-flow email cadence sending out of Mailchimp as soon as any new guest feeds in from Bikky. Each email triggers 5 days after the previous one.

Email 1

Subject Line: Our Story

welcome touch 1 - roeys

Email 2

Subject Line: Roey's Margherita Pizza

welcome touch 2 - roeys (1)

Email 3

Subject Line: Join Our Neighbor's Community

welcome touch 3 - roeys

Email 4

Subject Line: Remember to eat your Veggies and PIZZA!

welcome touch 4 - roeys

Email 5

Subject Line: Order Direct & Save $5!

welcome touch 5 - roeys

Email 6 

Subject Line: Pizza's Perfect Partner

welcome touch 6 - roeys

Sarge's Deli

Sarge’s Deli activated a 6-flow email cadence sending out of Mailchimp as soon as any new guest feeds in from Bikky. Each email triggers 5 days after the previous one.

Email 1

Subject Line: 👋🏼  Welcome to Sarge's Deli

welcome touch 1 - sarges deli

Email 2

Subject Line: Sarge's Deli... a tradition since 1964

welcome touch 2 - sarges deli

Email 3

Subject Line: Hey - have you tried our Pastrami Sandwich?

welcome touch 3 - sarges deli

Email 4

Subject Line: Here's a little bit more about us...

welcome touch 4 - sarges deli

Email 5

Subject Line: Matzo Ball Soup, Pastrami, Black and White Cookie, oh my!

welcome touch 5 - sarges deli

Email 6

Subject Line: Did you order our latkas yet?

welcome touch 6 - sarges deli

Schnippers

Has a 6-flow email cadence sending out of Mailchimp as soon as any new guest feeds in from Bikky. Each email triggers 5 days after the previous one. Performance: This email drip reduced the time to reorder a second time by 15 days. 🚀🚀🚀

Email 1

Subject Line: Welcome to Schnipper's 🍔 🍟

schnippers welcome - email 1

Email 2

Subject Line: Schnipper's has the classic you can count on 🍔 🍟

schnippers welcome - email 2

Email 3

Subject Line: When 2 Brothers Finally Agree on Something

schnippers welcome - email 3

Email 4

Subject Line: Classics you can count on 🍔

schnippers welcome - email 4

Email 5

Subject Line: Crowd Pleaser

schnippers welcome - email 5

Email 6

Subject Line: Did you know we serve everyone's childhood favorite?!

schnippers welcome - email 6

Crave Fishbar

Has a 6-flow email cadence sending out of Mailchimp as soon as any new guest feeds in from Bikky. Each email sends 5 days after the previous one.

Email 1

Subject Line: 🐟  Thank You!

welcome touch 1 - crave fishbar

Email 2

Subject Line: Let's get to know each other a little bit more 😀

welcome touch 2 - crave fishbar

Email 3

Subject Line: 100% Sustainable 🦑  100% Delicious 

welcome touch 3 - crave fishbar

Email 4

Subject Line: Sustainable Sushi is How We Roll 🍣

welcome touch 4 - crave fishbar

Email 5

Subject Line: 🦪  Connecting With Our Community 

welcome touch 5 - crave fishbar

Email 6

Subject Line: How to Shuck An Oyster 🦪

welcome touch 6 - crave fishbar

Second Order Email

Groucho's

Sends a thank you to guests who place their second order.

Email 1

Subject Line: Did we MEAT your standards? 🌟🌟🌟🌟🌟

grouchos deli second order thank you

 

 

Lapsed

Avocaderia

Has a 4-flow email cadence sending out of Mailchimp as soon as any new guest feeds in from Bikky. Each email triggers 5 days after the previous one.

Email 1

Subject Line: <<First Name>>, now is the perfect time to come back to Avocaderia 🥑

lapse 60 day touch 1 - avocaderia

Email 2

Subject Line: Avo drink on us, <<First Name>>

lapse 60 day touch 2 - avocaderia

Email 3

Subject Line: Don't take our word for it... 🙊

lapse 60 day touch 3 - avocaderia

Email 4

Subject Line: Fancy $10 off your next order? 😍

lapse 60 day touch 4 - avocaderia

Schnippers

Email 1

Subject Line: Schnippers misses you! 🍔 🍟

90 day lapse - schnippers

Kobeyaki

Has a 5-flow email cadence sending out of Mailchimp as soon as any new guest feeds in from Bikky. Each email triggers 5 days after the previous one.

Email 1

Subject Line: We Miss You !!!

60 day lapse touch 1 - kobeyaki

Email 2

Subject Line: How'd we do?

60 day lapse touch 2 - kobeyaki

Email 3

Subject Line: Check out this tasty meal

60 day lapse touch 3 - kobeyaki

Email 4

Subject Line: Here's what other folks are saying

60 day lapse touch 4 - kobeyaki

Email 5

Subject Line: Looks delicious...

60 day lapse touch 5 - kobeyaki

Redcrest Fried Chicken

Has a 5-flow email cadence sending out of Mailchimp as soon as any new guest feeds in from Bikky. Each email triggers 5 days after the previous one.

Email 1

Subject Line: We Miss You! 🐔

60 day lapse touch 1 - redcrest fried chicken

Email 2

Subject Line: Redcrest Chicken Loyalty Program

60 day lapse touch 2 - redcrest fried chicken

Email 3

Subject Line: The South by Southwest Sandwich for you

60 day lapse touch 3 - redcrest fried chicken

Email 4

Subject Line: Perfectly crispy fried chicken 🍗

60 day lapse touch 4 - redcrest fried chicken

Email 5

Subject Line: Why did the chicken cross

60 day lapse touch 5 - redcrest fried chicken

 

Reverted

5 Napkin Burger

Email 1

Subject Line: Order direct from 5 Napkin Burger!

1p to 3p lapse - 5napkin

Kobeyaki

An email triggers out of Mailchimp as soon as a guest feeds in as a Bikky segment for lapsing. More on creating segments here. 

Email 1

Subject Line: Kobeyaki offers delivery! Order directly from us!

lapse to 3p - kobeyaki

Sarge's Deli

Email 1

An email triggers out of Mailchimp as soon as a guest feeds in as a Bikky segment for lapsing. More on creating segments here. 

Subject Line: Remember, Sarge's Deli has delivery!

1p to 3p lapse - sarges deli

Converted

5 Napkin Burger

An email triggers out of Mailchimp as soon as a guest feeds in as a Bikky segment for moving from a marketplace to a direct order. More on creating segments here. 

Email 1

Subject Line: Thank for ordering from 5 Napkin Burger!

3p to 1p - 5napkin

Kobeyaki

An email triggers out of Mailchimp as soon as a guest feeds in as a Bikky segment for moving from a marketplace to a direct order. More on creating segments here. 

Email 1

Subject Line: Thanks for ordering directly from us!

3p to 1p - kobeyaki

Daypart Conversion

Below is an email that triggers out of Mailchimp to guests who have lapsed off of Resy for 60 days, but it’s also a great email example for converting dinner-only guests to lunch. More on creating segments here. 

Boqueria

Email 1

Subject Line: Say goodbye to sad desk lunches

daypart conversion - boqueria

Fulfillment Method Conversion

In-Store to Delivery Conversion Goal

 

Boqueria

Below is an email that triggers out of Mailchimp to guests who have dined in-store. More on creating segments here. 

Subject Line: you haven't planned dinner

in-store to delivery - boqueria (1)